Mark Tyson, writing for Tom’s Hardware:

In the summer of 1999, the U.S. government put export restrictions on Apple’s newly launched Power Mac G4 desktop tower systems. Being capable of a claimed performance of “over 1 billion calculations per second” meant these stylish ‘graphite’ translucent designs were “classed as a weapon” and thus routinely banned from export to 50 nations worldwide.

Though Apple naturally sought to get the restrictions lifted, according to contemporary reports, its new interim chief executive officer, Steve Jobs, didn’t miss a great marketing trick.

I can’t believe I had never heard this story before. You can watch the commercial here.