Announced by the MotionVFX team today:

We are extremely excited to share that MotionVFX is joining the Apple team to continue to empower creators and editors to do their best work.

For over 15 years, we’ve been on a mission to create world-class, visually inspiring content and effects for video editors. From the very beginning, we’ve been all about quality, ease of use, and great design. These are also the values that we admire most in Apple’s products, and we’re thrilled to be able to embrace them together.

We’d like to take this opportunity to thank all our amazing customers and supporters who have been with us through all these years. You inspired us, you challenged us, and you helped our products become what they are today. We are incredibly grateful to be part of this amazing community and excited to continue our work to serve you.

This is the beginning of something truly wonderful!

I take this as a very positive sign since Final Cut Pro and Motion have transitioned to a recurring subscription model as part of the Creator Studio bundle. Apple simply cannot make that ask of customers while keeping app updates at the glacial pace they have been for the past two decades. First Pixelmator, now MotionVFX, and you can expect many more to follow.