Brian Steinberg, writing for Variety:

Technology journalist Joanna Stern will join NBC News as part of a new partnership between the reporter and the news organization, an arrangement that seems to be increasingly popular as more news personnel test out creator-driven ventures.

Stern, who recently departed The Wall Street Journal to pursue an independent business, will create what NBC News billed as “premium multimedia content” and also contribute reporting across NBC News platforms , as well as the NBCUniversal division’s its newly launched subscription product. Her efforts will include vertical videos, explainers and investigative stories, newsletters created by her own business; a new franchise series called “AI in America” that will appear across various NBC News outlets.

As traditional media outlets and linear broadcasters see their reach and revenues falling, individuals are realizing their name recognition and audience is more valuable. Joanna Stern is a perfect example. For years I paid for a Wall Street Journal subscription largely so I could access the articles and videos she published. There were rumors circulating that Bari Weiss offered her a seven figure contract to join CBS News, but thankfully we know now that isn’t happening.