Apple Newsroom:

iPhone Pocket features a ribbed open structure with the qualities of the original pleats by ISSEY MIYAKE. Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items. When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display. iPhone Pocket can be worn in a variety of ways — handheld, tied onto bags, or worn directly on the body. Featuring a playful color palette, the short strap design is available in eight colors, and the long strap design in three colors.

Aside from the $149/$229 starting price, the company has finally introduced a true successor to iPod Socks. Quite fitting that the only Apple retail store in New York City that will carry the product is the SoHo location on posh Prince Street.