Jonathan Bell, writing for Wallpaper:

Jony Ive and Marc Newson of LoveFrom joined forces with Ferrari’s Flavio Manzoni to reveal the instrumentation and interior elements of the marque’s first EV, the Ferrari Luce.

…

The Ferrari Luce has to do many things, forging a new technological identity for the brand, as well as a new path through largely uncharted but undeniably treacherous territory. You see, the electrification of luxury and performance hasn’t gone quite as well as the auto industry wanted it to. Even though EVs bring bushels of performance, innovative design and levels of luxury and craft that equals traditional platforms, the world’s superrich haven’t exactly fallen over themselves to buy into the zero-emission era.

Ferrari’s statement on the matter is therefore eagerly awaited. The decision to hand design over to Ive and Newson and their team at LoveFrom is therefore simultaneously bold and prudent. Bold, because few brands have the self-confidence and the financial wherewithal to support such a complex project, and prudent, because by hiving off the Ferrari EV to an outside consultancy – however esteemed – there’s always scope to walk it back should the venture not live up to expectations.

In a world where every automaker seems to be removing hardware controls and replacing them with only a slab of glass, this tactile interior design is incredible to see. It definitely leaves me wondering even moreso how the now defunct Apple Car project would have ended up looking.