Coinbase’s bouncing QR code Super Bowl adsource • theverge.com
Coinbase just made its Super Bowl debut with a remarkable clever QR code ad that might have been too popular: the company’s “Less talk, more Bitcoin,” campaign appears to have temporarily knocked out its app following the ad airing during the broadcast.
The full 60-second ad almost entirely consisted of a colorful bouncing QR code, reminiscent of the iconic bouncing DVD logo meme. When scanned, the code brought viewers to Coinbase’s promotional website, offering a limited time promotion of $15 worth of free Bitcoin to new sign ups, along with a $3 million giveaway that customers can enter.
Alex Lindsay had the perfect take:
The Coinbase Super Bowl ad was a perfect example of Function over Form. It will not win awards for the agency, it was not very pleasing to look at…
It did produce incredible results. The app went from 186 to number 2 on the app store.
We can all learn something from that.