Victor Wynne

Amazon is shutting down Alexa Internet

source:variety.com

Todd Spangler:

Amazon early next year will pull the plug on Alexa.com — a website ranking and analytics service that’s unrelated to the ecommerce giant’s Alexa voice assistant platform.

“After more than two decades of helping you find, reach, and convert your digital audience, we will be retiring Alexa.com on May 1, 2022,” a notice on the site reads. “Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.”

I’m honestly surprised it took this long to sunset it. Overall I would classify their metrics as wildly inaccurate.